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With SHIFT I explored a subtle subversion of the rulebook: the architecture of a classic chair model has been reconfigured by gently translating and rotating the linear elements of the frame to find a new more dynamic, elegant and contemporary harmony.

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Designer

Marcello Ziliani

Marcello Ziliani, architect and designer, is not a great fan of unwavering absolutisms and certainties; he likes to talk slowly, but mostly to listen. He believes that every design is, at the end of the day, a desire, a dream of taking flight. Despite all the effort of the run-up, pointlessly flapping your arms around, sooner or later you do eventually manage to take off, and perhaps glide along for 10 yards or so.

Shift

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