Description
Model code: CH24. Features a coated metal structure with a fabric frame finishing, upholstered in Laguna brick fabric covering. Laguna is a premium velvet developed through careful research into natural fibres and advanced dyeing and finishing techniques. This craftsmanship approach results in a smooth, soft velvet ideal for domestic use, with a compact, shiny pile that creates a luxurious and visually striking effect. Its durability ensures long-lasting performance and elegance.
Beat Chair echoes the enveloping comfort of the sofa collection, with a soft, petal-like design that embraces the seat in generous, welcoming padding.
Its organic forms reflect a connection to nature and a design focus on visual and physical comfort, creating a sense of well-being in any space. Designed for versatility, Beat Chair seamlessly connects living and dining areas, adapting easily to both compact and spacious interiors.
Designer
Massimo Iosa Ghini
Massimo Iosa Ghini Founder of Iosa Ghini Associati, an architecture and design company with offices in Bologna, Milan and Miami, develops international design projects with a close eye on sustainability, including the Marconi Express electric transport system in Bologna, the concept of Starhotels E.CH.O. and the Ferrari Stores all over the world.
Author of important residential designs, Iosa Ghini was named Ambassador of Italian Design, of the Red Dot Network and Active Member of Leonardo, the Italian Quality Committee. In 2015 he received the Marconi Award for Creativity.







