Simone Micheli founded the Architecture Studio in 1990 and 2003, with Roberta Colla, the Simone Micheli Architectural Hero design company based in Florence, Milan, Puntaldìa, Dubai, Rabat and Busan. His professional activity is divided into multiple directions: from architecture to interior, from design to visual, through graphics, communication and event organization; his creations, sustainable and always attentive to the environment, are characterized by a strong identity and uniqueness. There are numerous achievements for public administrations and for important private clients connected to the residential and community world. He is the curator of thematic exhibitions - contract and not only - in the context of the most important international trade fairs in the sector. He is a teacher at the Poli. Design and at the Polytechnic School of Design in Milan. In collaboration with Roberta Colla and her team of professionals, he holds conferences, workshops and lectures at universities, cultural institutes, organizations and institutions in many cities around the world. His works have been presented in the most important international exhibitions. There are many publications in Italian and international magazines, magazines, newspapers.