Aldo Petillo (Rome, 1939) studied architecture and engineering at Università La Sapienza, in Rome, and then got a Master’s Degree in Strategic Marketing Design. During the following years, he worked for M. Peterson and Partners, Studio Valle, and more – working in West Africa and South Africa. He went back to Milan in 1986, and there started working as a project manager, focusing on scenes, concept IDEAs and planning. There, he started a new profession, as design marketing and planning consultant, which allowed him to gain further experience with many different brands and professionals. He is currently interested in industrial design, concept IDEA and strategic design, fairs, and business events. Also, he works with important schools and institutes, such as Politecnico di Milano, Scuola Politecnica di Design Milano, Istituto Europeo di Design, Domus Academy, Politecnico di Padova.